Rebox Native iOS App Redesign
Creative Direction · Redbox®
Led overall creative direction for the iOS app redesign
Directed and facilitated design reviews across teams
Partnered with product stakeholders and development teams to align vision, scope, and execution
Guided design decisions to ensure usability, consistency, and platform standards
Summary
Redbox undertook a full redesign of its iOS native application to align with Apple’s latest iOS design standards and UI guidelines. The initiative modernized the interface, updated interaction patterns, and refreshed the visual system to reflect Apple’s evolving design language, ensuring platform consistency, improved usability, and a contemporary user experience.
The Process
This project followed a focused, collaborative redesign process centered on aligning the Redbox iOS application with Apple’s latest iOS design standards. The effort was a full user interface overhaul, prioritizing platform consistency, usability, and modern interaction patterns.
The design team worked closely with native iOS developers to understand updated system guidelines, components, and interaction models. New screens and interactions were designed through an iterative workflow supported by twice-weekly standups with development and weekly peer design reviews to ensure quality, alignment, and feasibility.
Prior to delivery, the redesigned experience underwent structured approvals with subject matter experts, marketing, and product leadership, ensuring brand alignment, technical readiness, and business alignment before release.
Final Screens
