Hemophilia Transition Program:
Educational graphic narrative series supporting adolescents transitioning to independent hemophilia care.
dadamo.io — Supplemental Portfolio
Client
Baxter
Role
Creative Director
— Creative Direction, Story Board, and Print Production
A comprehensive educational resource kit developed for Baxter to support clinicians, parents, and teenage males living with hemophilia as they transition into adulthood. Created in collaboration with patients and clinicians, the program uses a graphic-novel format to make complex care information relatable and engaging. The series follows three young men across key life stages (ages 12–15, 16–18, and 19–22), presenting “day-in-the-life” scenarios that illustrate the realities of managing hemophilia. Each age group includes three brochures focused on Education, Independence, and Self-Advocacy. All illustrations were custom-created for the program.
About This Archive
This collection highlights print design work spanning brochures, publications, and brand collateral. It focuses on the craft of typography, layout systems, and visual hierarchy for communicating complex ideas in print.
Rather than case studies, these artifacts surface the creative direction and production detail behind the finished work.